Project Summary

During my tenure at Aisolve Ltd, I undertook a design project with the objective of crafting a logo for their upcoming virtual reality endeavour, XR Labs. The directive from my manager was to encapsulate elements of technology, virtual reality, and health in the design. Emphasising the clarity of the title "XR Labs" and utilising the color palette of blue, pink, and purple were integral aspects of the project. In alignment with the manager's preference for simplicity and a contemporary aesthetic, I initiated the design process by conducting extensive research on emerging trends, contemporary logo designs, and imagery associated with technology, virtual reality, and health.

Presented below is the preliminary design concept, which originated from an exploration of thought bubbles incorporating the specified color scheme. This initial concept evolved into the finalised design showcased below.